3 Ways Small Merchants Can Use Pinterest to Increase Sales
Pinterest, the social media site that lets you save images and links to pages in the form of searchable “pins,” is gaining new users every day. Experts predict that the site will have 50 million active users by 2016, and studies show that “pinners” are avid shoppers.
One study found that 93% of pinners had shopped online in the last 6 months. If you’re not using Pinterest to increase online and offline sales in your business, it’s time to reconsider.
Everyone loves the idea of winning something, so it’s no surprise that Pinterest contest pins tend to be top performers for small businesses. Pinterest has strict rules regarding pin-based contests, but you can follow the guidelines by creating a contest that requires users to follow your Pinterest page, or pin some of their favorite in-store items onto the social site for a chance to win. You’ll gain new followers to market to and will have a chance to highlight your products beyond your brick and mortar location. For more advice on how to run a Pinterest contest without breaking the rules check out this article from online social media magazine, Social Media Examiner ®
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