Want to get profits at your coffee shop percolating?
These creative marketing ideas can help you increase the average dollar of your sales and attract more traffic to your coffee shop.
1. Create Combos
There’s a reason why so many fast food restaurants have combos! Grouping together items that are commonly ordered together is an easy way to boost sales. Using customer information and sales reports from your POS system, you can determine which items on your menu are most frequently ordered together and create a few combos. Train staff to ask customers if they want to make it a combo and spread the word about your new combo deals via social media.
2. Brew Up a Buzz With Seasonal Sensations
Rotating seasonal flavors helps to keep your menu fresh, and when rolled out the right way, it can be a social media sensation. Come up with three or four ideas for flavors for the upcoming season. Offer them all for a limited time and let customers vote on social media for their favorites. Announce the winner via social media and email, serve it for a few weeks, and then start testing new flavors for the next season.
3. Reward Your Regulars
Increase your chances of being the only coffee shop your customers frequent with a rewards program that allows them to earn free cups of coffee, pastries, and other perks. Using your POS system to track reward credits eliminates the hassle of customers having to keep track of punch cards and allows for easy redemption once rewards are earned.
4. Team Up
Partnering with another local business can help you increase traffic, but the trick to a team-up is choosing the right partner. Use your POS system’s Sales By Hour reporting capabilities to determine your slowest period and then think about what businesses might drive customers through your door during those off-peak hours. Maybe the gym down the street has three fitness classes that let out an hour after your lunch rush ends or the child care center next door has an early pick-up time that nicely coincides with your afternoon lull. Partnering businesses will get the benefits of being able to offer unique discounts to their clients and customers, and you’ll get traffic when you need it most.