Yesterday, the ecommerce behemoth Amazon announced that they would be entering the world of in-store payments, with the launch of the Amazon Local Register.
This product is a mobile-payment service that works with a smartphone compatible credit card readers.
Now maybe it’s just me, but Amazon seems an unlikely friend to the American small business owner. This is a company that has, as part of its core business model, spent the last decade and more doing its very best to undercut the Mom and Pop retailers of Main Street America. In fact, I can’t think of any single company that is so deeply implicated in (or has benefited as much from) the decline of our local retail environment. Except maybe Wal-Mart – and that’s really not saying much.
The tagline of our blog and our mission here at ShopKeep is to ‘Take Back Main Street’, because we believe deeply that a thriving local commercial hub is a core component of a healthy and successful local community. We believe that a dollar diverted from big-box retailers and large scale ecommerce operations is a dollar towards a better Main Street. It’s in that spirit that I have put together a list of some of the key ways local businesses can stay competitive with the Amazons of this world.