The right chalkboard message in your store can help set the mood and drive sales.  We’ve set up a Pinterest board with creative marketing ideas to give you some inspiration for your small business.

When designing chalkboards for your store, you’ll want to consider the classic sales adage, AIDA.

A – Attention

I – Interest

D – Desire

A – Action

Great chalkboard signs arrest the attention of the customer with something eye-grabbing – humor can be really beneficial here. They provoke interest in your business, desire for your products and clearly suggest a call to action.  If you enjoy the sample below, make sure to follow our pinterest boards to stay up to date with all our store design tips.

1. Make Your Customers Laugh

2. Talk About Your Product

3. Decorate Your Store

See All of Our Chalkboard Inspiration and Make Some of Your Own!

About the Author

Paul Nugent is a small business advocate, and Head of Marketing at ShopKeep point of sale’s UK headquarters. Paul uses his background in the startup space, along with his POS system expertise, to allow small business owners to make informed decisions within their specific budgets.