The right counter environment can hammer home your brand message, engage your customers at crucial moment, and give you an opportunity to upsell. We’ve set up a pinterest board to give you some inspiration for your small business.

The counter in your store should be an inviting oasis. The design and structure of your store should make your counter a siren call, beckoning people to gravitate to your point of sale. The space should feel like a natural extension of your in-store environment but also stand apart – a customer should notice your point of sale, be given reason to move into that space (obstacle free), and engaged as they wait for the next sales assistant. It can seem strange talking about a point of sale environment as ‘beautiful’ or ‘well-designed’ but we’ve all experienced a poorly put together counter environment – and we know how offputting it can be. Check out these examples below to get some inspiration on how to do the job right.

Let us know if you have any favorite Cultured Counters by leaving links in the comments section below.

1. The Counter Itself

2. On The Counter

3. Behind the Counter

See all of our counter culture and come up with some of your own!

Follow ShopKeep POS’s board “Counter Culture” Counter Decorating Ideas for Small Businesses.

 

About the Author

Paul Nugent is a small business advocate, and Head of Marketing at ShopKeep point of sale’s UK headquarters. Paul uses his background in the startup space, along with his POS system expertise, to allow small business owners to make informed decisions within their specific budgets.