How cool are the instant surveys that Netflix does? They get results because people can give feedback in 1 click. Why can’t us mere mortals do stuff like that? Well with Wufoo.com and Mailchimp.com we now can!

I wanted to get feedback from my customers that decided not to use our service in the quickest most non-intrusive way. The following shows how you too can do this:

1. Set up an email in Mailchimp with a simple question and then a few bullet point answers to the questions.

2. You can use Mailchimp.com to track clicks to each of these links but you may want to get more info from your customers than just the 1 click. So to do that you need to also use Wufoo.com forms. Set up a form at Wufoo.com and make the first field a ReasonCode field. Then use the URL Modification capabilities of Wufoo.com to have the link prefill that ReasonCode field. You can also pre-fill their email address using the merge tags in Mailchimp.com.

3. Next use the field rules in Wufoo.com to choose which fields will display once the user lands on it. This way you can ask specific questions related to the link they clicked on. So for instance if they click my link that says “It was too hard to use” they will land on a page that ask if they would like a free 30 minute training session. But, if they click on the link that says “I went with a competitor” they will land on a page that ask who they went with.

4. Now you can track the click to the links in Mailchimp as part of your campaign but you can also get more detailed feedback in Wufoo.com.

ShopKeep Founder and CEO, Jason Richelson

About the Author

Jason Richelson is the Founder of ShopKeep. Jason opened a specialty food and wine store in 2004, which he grew to employ more than 70 people in the Brooklyn and lower Manhattan branches. As a retailer, Jason had many problems with his PC-based POS system, essentially crippling the business and inspiring him to design ShopKeep's iPad point of sale system.