At ShopKeep, we’re on a mission.

We exist to give small business owners the tools they need to compete with the big-box stores and fast-food chains that have come to dominate our local business communities.That’s why we’ve given away over $500,000 of hardware in the last month – and it’s why we intend to give away even more.

We talk a lot here at our New York HQ about the goals of this company – about what we really stand for. And one concept that comes up again and again is the idea of David vs. Goliath. We come to work every day to help the little guy overcome the odds and win, hence our tagline – Take Back Main Street. We provide tools, advice, and support that can make a real, life-or-death difference to a neighborhood business’ chance of success in the fight against the Wal-Marts of this world. In short, we provide David with a top-of the-range-slingshot and teach him how to use it.

The thing is, we want to get the slingshot into the hands of more and more people. That’s why in late August we came up with the idea of putting our money where our mouth is by offering a dramatic hardware promotion to help businesses get up and running with ShopKeep. We really didn’t know what we were going to get out of this offer but the feedback has been amazing. The conversations we’ve all been having with customers have been incredibly rewarding and, as a former small business owner myself, it has been especially gratifying to hear that we’re making it that little bit easier for entrepreneur to take the plunge.

We launched our promotion at the start of September, offering $500 off hardware costs to new ShopKeep merchants. The response has been overwhelming – we’ve successfully given away over $500k in the month of September. But we don’t want to stop there. We have decided to extend the offer into the month of October and we now plan to give away over $1 Million in hardware.

ShopKeep Founder and CEO, Jason Richelson

About the Author

Jason Richelson is the Founder of ShopKeep. Jason opened a specialty food and wine store in 2004, which he grew to employ more than 70 people in the Brooklyn and lower Manhattan branches. As a retailer, Jason had many problems with his PC-based POS system, essentially crippling the business and inspiring him to design ShopKeep's iPad point of sale system.