Connect ShopKeep with MailChimp for effective and intelligent email marketing to your customers.

Remember when we told you about the Marketing Dashboard and mentioned how important it was to track your customers on ShopKeep? Well, guess what? Now that ShopKeep is integrated with MailChimp, allowing you to automatically sync all your customers to your email list, tracking your customers is even more important!

So what’s the big deal with email marketing and why should you use MailChimp to email your ShopKeep customers? We thought you’d never ask:

Email Marketing is Very Effective

On average, businesses return $40 for every $1 spent on email marketing. How do they make all that money? Well it helps that 44% of email recipients reported making at least one purchase last year based on a promotional email. If you are not using email marketing in your business, you are leaving money on the table. Period. If you are already using email marketing; nice work! Our integration with MailChimp will make your email marketing easier and more effective.

For more info on the value of email marketing and best practices, download our Small Business Guide to Email Marketing and read our 5 Tips for Email Marketing Success.

MailChimp is a Powerful Email Marketing Platform

More than 7 million people use MailChimp to create, send, and track emails. Those people range from individuals to Fortune 500 employees to small business owners just like you. MailChimp offers professional-quality templates and easy drag-and-drop tools to simplify email creation, along with detailed reporting to help you track the success of your campaigns. They also offer an amazing array of content to help you get started and learn how to use MailChimp most effectively.

Oh, and if you need some email design ideas, look no further than their inspiration page with examples like the one below:

How to Successfully Use ShopKeep and MailChimp Together

By this point, it should be clear that you should be doing email marketing and that you should be using MailChimp. Now what?

To start with, it is essential that you are capturing your customers’ information and email addresses when they make purchases at your business! Not sure how? ShopKeep makes it super simple.

Now that you’ve started to add customer email addresses to your ShopKeep account (or if you already have them), you should sign up for a free MailChimp account. Once you’ve done that, you can simply connect your two accounts via your ShopKeep Back Office. This will automatically sync all of your ShopKeep customers to your MailChimp email list of choice. Next step? Start emailing them!

We’re really excited about this integration and think it opens up a world of possibilities for you to more effectively market your business, increase repeat visitors and boost your sales. Questions and comments are welcome, so fire away.

About the Author

Richard Berger translates his years of experience in the startup & small business world into helpful advice for small business owners. As Director of Product Marketing at ShopKeep point of sale, Richard has an unmatched understanding of POS system technology, and how it can be used to transform your business.