With the EMV liability shift this week, we want to make sure that your business enjoys the smoothest transition possible, which means removing any worries you have about your liability for EMV-related chargebacks.

As long as you have ordered an EMV-capable credit card reader from ShopKeep (iCMP or iPP320), we will offer you liability coverage*.

In the build-up to the October 1st deadline, we’ve focused a lot of our time and resources on keeping you informed and educated about the EMV liability shift and how to be prepared for it. In case you have not had a chance to review those resources I suggest that you spend some time with our series of blog articles and dedicated FAQ support section. The shift to EMV payments is an important moment in the industry, so as a smart business owner, it’s critical that you understand what the changes will really mean.

On that note, we also think it’s important for you to understand that not everything is going to change overnight. Yes, October 1st is the official liability shift deadline, but as America transitions to EMV there are a number of moving pieces in the payments industry that have the potential to affect EMV-readiness across the board. Unfortunately, it’s a lot more complicated than simply flipping a switch. That means there will be an adjustment period for everyone involved and the ShopKeep EMV Liability Promise is meant to give you peace of mind during that period of transition.

Delivering an amazing merchant experience is our number one priority at ShopKeep and we think that by offering this promise and providing you with the right tools to educate yourself on EMV, we are doing just that. Thanks for reading and I would love to hear your feedback.

Update (12.21.2015): We have updated the terms and conditions of the EMV Liability Promise and added them to our Merchant User License Agreement. Read the updated agreement here.

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About the Author

Norm Merritt is a small business advocate and global chief executive with a long track record of scaling rapid-growth companies, he is fully committed to ensuring the success of independent businesses by empowering them with the tools they need to succeed.