Effective email marketing is a vital tool in any small business owner’s arsenal, allowing you to build your brand, drive repeat business, increase incremental revenue, and foster customer loyalty. That’s why big-box retailers and e-commerce outlets have been sending thank you emails, promotional emails, brand emails, and more for years. Now it’s your turn.
In this detailed, yet approachable guide, our very own Email Marketing Manager, Hadley Deming, shares some of her secrets for how you can build a successful email marketing program, including:
- Why email marketing matters
- How to choose the right email marketing tool for your business
- The anatomy of a great email
- How to measure the success of your emails
- If Nothing Else, Do This… (The Cheater’s Guide to Email Marketing)