Customer trends are important to track and understand so you can market to customers in the most effective way. The Marketing Dashboard allows you to view analytics on customer growth and email receipt interactions. Follow along to learn more and engage more with your customers.
Table of Contents
Finding the Marketing Dashboard
- Log into BackOffice.
- Go to 'Marketing'.
- Select 'Marketing Dashboard'.
Track progress in customer growth and email address acquisition. See which customers are visiting and spending the most to create incentives and rewards for them.
Remember to have cashiers enter customer information at the time of sale so this information is recorded.
Email Receipt Interactions
Measure customer engagement when using email receipts. Learn which social networks customers engage with you on and use this data to make email receipts an effective marketing tool.
Remember to set up email receipts in order to use this reporting section.