What Exactly is the EMV Liability Shift?

EMV chip cards use that chip you see to create a unique transaction code every single time they are used. The ever-changing payment information makes these cards practically impossible for criminals to duplicate.

Currently, if an in-store transaction is conducted using a counterfeit, stolen or otherwise compromised card, consumer losses from that transaction fall back on the payment processor or issuing bank, depending on the card’s terms and conditions.

After the October 1, 2015, deadline created by major U.S. credit card issuers American Express, MasterCard, Visa, and Discover, the liability for card-present fraud will shift to whichever party is the least EMV-compliant in a fraudulent transaction.

Learn more in our Support FAQ for EMV.

Eligibility for the ShopKeep EMV Liability Promise

All ShopKeep merchants that subscribe for ShopKeep point of sales services that have ordered an EMV-capable iCMP or iPP320 credit card reader directly from the ShopKeep Store on their own or through a ShopKeep employee and are in good standing at the time of the EMV related liability shift chargeback in question are eligible for the ShopKeep EMV Liability Promise.

Overview of the ShopKeep EMV Liability Promise

Eligible ShopKeep merchants will be covered for up to $500 of EMV-related chargebacks that are determined to be fraudulent via the terms and conditions below.

EMV-related chargeback transactions must have been processed on an iCMP or iPP320 using a chip enabled card that contained counterfeit magstripe that was swiped (not dipped) to process the transaction, and a signature was captured in connection with processing that transaction.

If ShopKeep determines that your chargeback is covered by ShopKeep’s EMV Liability Shift Protection, ShopKeep will refund the amount of the EMV related transaction that was charged back.

Read more in our Terms & Conditions.

ShopKeep EMV Liability Promise FAQ

How do I know if I am eligible for the promise?

If you are a current ShopKeep customer in good standing and have purchased an iCMP or an iPP320 directly from us you are eligible for the ShopKeep EMV Liability Promise.

When and for how long will I be covered?

ShopKeep’s EMV related liability shift protection is in place for eligible EMV related charged back transactions that occur on or after October 1, 2015 and are presented to ShopKeep before September 30, 2016 (which date may be extended by ShopKeep at ShopKeep’s sole discretion) by ShopKeep merchants that meet ShopKeep’s Merchant Qualification.

If I am eligible and I have an EMV-related chargeback what should I do?

If you are an eligible ShopKeep merchant and have an EMV-related chargeback you must email emvpromise@shopkeep.com with the following information:

  • your contact information
  • ShopKeep account name
  • ShopKeep Store order number with iCMP or iPP320
  • iCMP or iPP320 serial number
  • all chargeback documentation from your processor

How much will be covered for the chargeback?

A maximum total of up to $500 of ShopKeep approved EMV related chargebacks for each ShopKeep merchant will be eligible for refund by ShopKeep. In no event will any ShopKeep merchant be eligible for more than a total of $500 for all EMV related chargebacks incurred by any ShopKeep merchant pursuant to ShopKeep’s EMV Liability Promise.

Where can I learn more about the EMV shift or the EMV Liability Promise?

You can learn about the liability shift and what it means for your business on our blog or Support FAQ.

You can learn more about the ShopKeep EMV Liability Promise in our Terms & Conditions.