The affordability of digital marketing is opening new roads for small businesses and allowing them to compete both locally and globally with businesses that are far larger.
Yet small businesses can still learn quite a bit from businesses with entire marketing firms at their disposal. Here are a few small business marketing tips that don’t require a massive marketing budget to pull them off
Create Visually Compelling Content
Thanks to creative tools like Canva and SnapSeed capturing and creating quality, attention-getting content is easy. This content is your ticket to improving brand recognition, increasing brand advocacy and improving sales in your business. Use pictures of your employees, customers and products that help tell a story about your business and inspire action.