Food+Tech Connect and ShopKeep have teamed up to offer 25 full scholarships to The Power of Brand: Growing Your Restaurant boot camp, taught by former Union Square Hospitality Group CMO Felicia Stingone.

“In today’s increasingly competitive restaurant industry, I have seen firsthand how using brand as a business tool can help restaurants not only survive, but grow,” Stingone said in a news release. “Through this boot camp, I offer insider tips and tools for developing a brand framework to drive smarter, faster business decision-making, like whether to open a new restaurant, publish a cookbook or pursue licensing opportunities.”

Whether starting, growing or scaling a restaurant business, attendees of the program will learn how to use branding to strengthen operations, marketing and culture, the release said. The day includes conversations with industry insiders such as Danny Meyer, founder and CEO of Union Square Hospitality Group, Richard Coraine, senior managing partner, Business Development and Consulting at Union Square Hospitality Group and others.

Danielle Gould, founder and CEO of Food+Tech Connect, said their objective is to “lower the barriers for success for food entrepreneurs” through online business courses.

To apply for one of the 25 scholarships ($399 value), applicants will need to share how they plan to use their new branding skills in “taking their business to the next level.” Applications are available at Food+Tech Connect and will be considered on a rolling basis through Nov. 7. The Power of Brand: Growing Your Restaurant will be held on Nov. 18, from 10 a.m. to 5:30 p.m. in New York City.

Alissa McCue

Alissa McCue

Alissa McCue has over 10 years of marketing and public relations experience working for top brands in retail and technology. As Senior Manager of Public Relations at ShopKeep, a leading iPad Point of Sale System, Alissa is focused on highlighting ShopKeep's major achievements and thought leadership in the POS and technology space for independent businesses.