You’re sitting in a restaurant, enjoying good food and drinks when an idea hits you. An amazing idea. You scramble for a pen and paper.
All you can find is a cocktail napkin.
And that’s a good thing.
Whether you’re just starting out, or already own your own business, writing a business plan is always a good idea. But you don’t need to start off with a 50-page document. If you’re a visual learner, sometimes it’s better to see your ideas down on paper. Believe it or not, sketching out rough drawings on a cocktail napkin can help a small business owner like yourself better visualize your goals.
Let’s say you’re a coffee shop. Your target market is busy business professionals who don’t have time to make coffee in the morning. Normally, you’d write out a list or work with a spreadsheet to categorize your different target markets, writing a detailed demographic description for each.
Or you can take a different approach.
Think about it. Who needs your product and services the most? A little happy family doodle says it all. It’s a quick shortcut to help visualize your customers.