Leading point-of-sale provider for small business owners offers merchants an additional revenue stream and increased brand awareness with customizable gift cards

NEW YORK (October 29, 2014)ShopKeep, the cloud-based small business technology provider trusted by more than 10,000 small business owners to manage retail shops and restaurants with iPads, today announced that it is expanding its product offering to include the ShopKeep gift card. Not only will this card provide a new payment option for customers as the holiday season approaches, but it is fully customizable and merchants can leverage this offering to increase overall revenue, build brand awareness and establish customer loyalty.

Over the past five years, gift cards have become the most popular and most requested gift. With 93% of US consumers now purchasing or receiving gift cards annually, the opportunity is ripe for business owners to take advantage of the value gift cards can bring to their operations. In fact, 68% of the small business owners that ShopKeep surveyed said that they were optimistic about the 2014 holiday season, and with gift cards being in such high demand during that time of year, the ShopKeep card will help to meet increased consumer demand for gift cards. Through ShopKeep, small businesses can order both branded and unbranded gift cards as an additional benefit to customers, prompting repeat visits from loyal customers while also attracting new ones.

“We’re delighted to offer the ShopKeep gift card to our merchants because empowering small businesses is at the heart of everything we do at ShopKeep,” said ShopKeep founder and former small shop owner. “US spending on gift cards in 2013 alone was estimated at a substantial $118 billion dollars and we want to provide our customers with the ability to seamlessly sell and process gift cards just like their larger counterparts. Our gift card offering represents an extremely valuable benefit for small businesses across the country.”

The ShopKeep gift card will be available for ordering on November 1, 2014 and merchants can order gift cards through their appointed point-of-sale specialist. Learn more at https://www.shopkeep.com/gift-cards.

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Everything ShopKeep does is about supporting small and independent businesses. Founded by a successful small business owner who had a point of sale system that was not meeting his needs, ShopKeep provides an intuitive, secure, iPad-based point-of-sale system. ShopKeep empowers small business owners  to run smarter businesses by optimizing staffing, regulating inventory and accessing sales reports and customer information on one seamless, cloud-based platform. ShopKeep has already helped more than 10,000 business owners in the United States and Canada set-up their registers in minutes, accept cash and credit cards with their choice of processor, view real-time sales on their smartphone and easily track inventory and staff. Most importantly, ShopKeep’s award-winning customer care team is available to help 24/7 and provide a robust support network for small business owners. ShopKeep was founded in 2008 and is headquartered in New York. Follow @ShopKeep on Twitter, join the discussion on the ShopKeep blog or visit www.shopkeep.com to learn more.

Ayesha Herian

Ayesha is in communications specialist who works on building brands in the media, and establishing executive teams as a resource for thought leadership and innovation.