Former Yodle Chief Technology Officer will join ShopKeep’s management team to oversee strategic technology initiatives

ShopKeep, the cloud-based technology solution that transforms an iPad into a smart, connected cash register that is used by more than 23,000 independent businesses, today announced the appointment of Daniel Rolnick as the Company’s new Chief Technology Officer. Rolnick will report to Michael DeSimone, ShopKeep’s Chief Executive Officer, and serve as a member of the Company’s executive team. In his role, Rolnick will lead the Company’s strategy across key technology initiatives, aligning technology related decisions with the company’s strategic vision.

“Daniel’s established expertise as an effective leader in technology and engineering, paired with his proven track record for growing strong teams and building great technology, are reflective of the value he will bring to ShopKeep,” said ShopKeep CEO and President, Michael DeSimone. “Driving innovation while maintaining the edge and simplicity that our POS solutions afford our customers requires dedication, vision and a most of all passion for small business – which is why we are so pleased to welcome Daniel to our leadership team.”

As a technical executive, Rolnick brings 16 years of experience with a strong background in engineering and architecture. Prior to joining ShopKeep, Rolnick served as Chief Technology Officer for Yodle, an online marketing service that helps local businesses build a strong online presence. Rolnick spent the eight years prior at Barclays Capital working on POINT, a SaaS platform for 200 of the largest global investment portfolio managers, where he held the position of Head of POINT Application.

“Owners of today’s independent storefronts are faced with having to quickly adapt to a barrage of new technologies, mobile and digital demands, as well as evolving consumer needs – all while maintaining the usual efforts required to manage a successful business,” said Rolnick. “Having seen the challenges experienced by growing enterprises as they navigate the fast-changing, tech-driven world of business, I look forward to working with ShopKeep to establish a new standard of POS-fueled convenience and intelligence that helps owners focus on running a better, smarter operation.”

Rolnick received his Bachelor of Science in Computer Science with honors from the Georgia Institute of Technology. He is also a member of Forbes’ Technology Council.

Daniel Rolnick


About ShopKeep

Everything ShopKeep does supports growing and independent businesses. Built by and for small business owners, ShopKeep provides an intuitive, secure, iPad point-of-sale system with POS software that empowers merchants to run smarter businesses by optimizing staffing, managing inventory and accessing real time sales reports and customer information on one seamless, cloud-based platform. With more than 23,000 customers, ShopKeep’s award-winning customer care team is available to help 24/7 and provides a robust support network for growing business owners. ShopKeep is headquartered in New York City, with offices in Portland (OR), Chicago (IL), and Belfast (NIR). Visit to learn more about ShopKeep’s POS system. You can also join the conversation on the ShopKeep blog and follow us @ShopKeep on Twitter.

Press Contact:
ICR for ShopKeep
Laura Anderson

Alissa McCue

Alissa McCue

Alissa McCue has over 10 years of marketing and public relations experience working for top brands in retail and technology. As Senior Manager of Public Relations at ShopKeep, a leading iPad Point of Sale System, Alissa is focused on highlighting ShopKeep's major achievements and thought leadership in the POS and technology space for independent businesses.