Thinking of starting a vape shop?
Like most businesses, embarking on the adventure of opening a vape store is no easy task. But there are a few key aspects — that if addressed early — will set your business up for success in the future. Intrigued? Here are 4 key things needed to reach vaping victory.
1. A High-Trafficked Area
This first one probably isn’t a surprise. Like most retail businesses starting out, you want to choose a location for your vape shop with plenty of foot traffic, parking, and an inviting storefront. The more people you have passing your vape shop on any given day, the better. Vaping is also very community-oriented. Many people take up vaping in order to quit smoking and rely on the vaping community to help them make the switch. With this in mind, your location should also feel welcoming and be somewhere you customers will want to spend time. Depending on the size of your store, investing in a few couches and chairs to create a warm atmosphere can do a world of good for your brand.
2. iPad-Based POS System
Purchasing an iPad-based POS is one of the most important moves you can make when starting any business. A vape shop is no exception. A good POS system will not only provide a customer-friendly experience at the point of sale, but also will allow you to capture customer information, optimize staffing and manage your inventory more efficiently. Starting a business is time-consuming, but using a POS system helps you save time so that you can focus on the aspects of your business that matter most.
3. A Smoking Social Media Presence
Social media is critical for any retail business; it helps drive traffic to your store and is integral in building a strong and personable brand. But since search engines such as Google and Bing don’t allow vape stores to bid on pay-per-click keywords, this makes a strong social media strategy crucial to starting and running an effective business. It also goes hand-in-hand with the community of vapers you’ll be cultivating. Ideally, you want your social channels to attract new customers and keep returning customers up-to-date on promotions and events at your store. If you’re new to social media or this tasks seems daunting, check out our post on how to make your small business social media more effective.
4. A Reliable Supplier and a Quality Product
You’re starting a vape shop, so it’s safe to assume that you have a passion for vaping and a few favorite products and brands of your own. The good news is that you have the knowledge to help you choose a reliable supplier and a quality product. So buckle down and do your homework. It’s crucial for you to find a respectable wholesaler that carries the products you trust. The last thing you want or need is for your supplier to either run out of the items you carry or for them to be unreliable. So do some research online and ask around at your favorite vape shops. Though deciding what products you’ll actually be carrying is the fun part, make sure that you’re not just choosing products that you’d want to use. It’s best to carry a few quality brands and items that are appropriate for both beginner vapers and those that have been vaping for a while. Though you serve a niche community, you want to make sure that you appeal to the largest number of people possible. Do a little market research and ask around. What are vapers looking for? What do they feel vape shops are currently missing and what would they be excited to see at a new shop?
Starting your own business can definitely feel overwhelming at times. But with the recent surge in the popularity of vaping, starting a vape shop can be a lucrative endeavor. Do your research, stay focused and the success of your business will come.