Telluride Film Festival Maximizes Sales With ShopKeep
“Once a year, this small town in Colorado gets flooded with people for our film festival. That sudden influx brings unique challenges. ShopKeep has helped us meet them all.”
– Telluride Film Festival, Telluride, CO
Simplicity and mobility
The Telluride Film Festival is a four-day presentation of diverse film screenings hosted at multiple locations across Telluride, Colorado. It is attended by more than 4,000 movie lovers each year. The festival has been working with ShopKeep for a number of years and, like many “pop-up” store operators, the organizers understand the importance of simplicity and mobility in a POS system.
“We operate using a huge temporary staff and we love how easy it is to get everyone up and running on ShopKeep. It has saved us a huge amount of time. Also, we have a lot of outdoor merchandising spaces, so we love that ShopKeep is quick to assemble in the morning and take down at night. We can store things safely overnight and be back up and running in the morning – in no time at all.”
Before moving to ShopKeep, the festival was a cash-only environment, with all sales tracked manually on paper. As a result, the organizers found they didn’t have concrete data to make predictions on the required levels of staffing and inventory. That’s why they’ve made the transition to credit card acceptance and cloud-based analytics with ShopKeep. They haven’t looked back since.
“As soon as we got set up on ShopKeep, we saw a big jump in our average ticket price and overall sales volume. We doubled the first year and tripled the next. That’s been huge for us, but we’d say the biggest win overall [of using ShopKeep] has been the data: knowing which items to order and in what quantities has saved us thousands of dollars in potential waste. That intelligence is going to put us on really sure footing for years to come.”
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