2. Building Islands of Innovation
How do we run scientific tests in an unscientific environment? How can we be confident that our new initiative is really making a difference?
3. Measuring the Metrics that Matter
Move beyond gross revenue and understand the truly actionably metrics that will allow you to steer your business to success.
4. Learning What Works
Product Market Fit. How do we know what success looks like? When should we push forward and when should we ‘pivot’?
If in doubt, simplify. It’s not about reinventing the wheel it’s about making the small changes that sum up to a big difference to your business.