BackOffice for
Specialty Food Shops

After you’ve set up your BackOffice, check out part 2: iPad Register for Specialty Food Shops.

Specialty food shops include candy stores, cheese shops, & other retailers that focus on one type of food product. Add your inventory, customize receipts, and set up other features important for this business type.

Table of Contents

Add Inventory Items

Inventory items are the various goods your business sells. Set up each of your items and arrange them on the register layout so cashiers can ring them up.

If you have questions about adding or managing items, visit our Inventory FAQ.

Watch our video on adding unit priced items:

Adding Unit Priced Items (Training Guide)

Unit Priced Items

Specialty food items, like cheese and fudge, are usually sold by the pound, ounce, or some other type of measure. These types of goods are known as unit priced items.

  1. Click 'Items' and select 'Items List'.
  2. Click 'Add New'.
  3. Select 'Create' under 'Basic Item'.
  4. Fill in the item's details:

    Name | Description of the item. Appears on receipts and in BackOffice reports.

    Department | Used for item organization, reporting, and ticket printing.

    Priced | Determines how the item gets rung up at the register.
    In BackOffice: Item carries a predetermined price set in BackOffice.
    In Store: Cashier enters the sales price at the register.
    Unit Price: Cashier weighs the item and enters its weight (oz, lb, etc.).

    Unit | Required for Unit Price. How the item is measured. Limited to 2 characters (lb, oz, etc.).

    Sales Price Per Unit | What customers pay for each unit of the item.

    Quantity | How much of the item is in stock.

  5. Click 'Save' to finish creating the item.

For more on adding items, like how to track item cost, visit our complete Adding Items article.

Register Layout

Cashiers tap the buttons on the register layout to ring up the items a customer wants. An organized register button layout means cashiers can more easily locate the items they need.

  1. Click 'Items' and select 'iPad Button Layout'.
  2. Type the name of an item to find it on the list.
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  3. Click and drag the item into a position on the layout below.

For more on the register layout, like how to add new pages, see our complete Inventory Layout article.

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Customize Your Receipts

Paper receipts print quickly, but email receipts allow you to collect customer info for marketing purposes. Follow along below to customize both your paper and email receipts.

  1. Click 'Settings' and select 'Receipts'.

Paper Receipt

First, set up your paper receipt with the important business information you want customers to have. Everything you enter here will also appear on your emailed receipts.

Check out our Receipt Settings video below:

Receipt Settings
  1. Click the 'Paper Receipt' tab.
  2. Fill in as much 'Business Info' as you want.
  3. Enter any additional info you want to include in the 'Extra Text' field.
  4. Click 'Save' to finish up.

Questions on the parts we didn’t cover? Check out the full Paper Receipts article.

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Email Receipt

Personalize your email receipts with a logo, banner, and social media links. Send receipts to customers to collect their email for marketing purposes and track their engagement with your business.

Watch our Setting Up Email Receipts video below:

Setting Up Email Receipts (training guide)
  1. Click the 'Email Receipt' tab.
  2. Fill in the information to appear on the email receipt.

    Logo | Upload your business logo for the top of the receipt.
    Logo URL | Enter a URL to make the logo a clickable link.
    Receipt Heading | A heading that appears under the logo.
    Promotional Message | A message that appears under the Receipt Heading.

    Banner | Upload an image or enter text to appear above your social media links.

    Yelp, Facebook, etc. | Check the ‘Show’ box and enter social media links.

  3. Click 'Save'.

    Check out the finished receipt.

For a more detailed walkthrough, check out our full Email Receipts article.

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Named Discounts

Maybe you run promotions or give your staff a percentage off their purchases. Continue below to learn how to set up frequently used discounts so cashiers don’t have to enter discounts manually at the register.

Check out our Creating Named Discounts video below:

Creating Named Discounts (Training Guide)

Discount Settings

Before creating some discounts, decide how you want them to actually apply to transactions.

  1. Click 'Settings' and select 'Discounts'.
  2. Pick how you want transaction-level discounts to work.
      Subtotal | Apply discounts based on a sale’s subtotal, even if some items are non-discountable.
      Total of only discountable items | Apply discounts based on the subtotal of only discountable items.
  3. Press 'OK' to save.

Add a Discount

With your discount settings configured, add your first custom register discount.

  1. Click 'Add Discount'.
  2. Fill in the details and press 'Save'.
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    Name | What the discount is called on the register when selected.
    Receipt description | How the discount appears on the receipt.
    Type | Choose to discount by a dollar amount or percentage.
    Open | Cashier enters discount amount or percent at register.
    Applies to | Allow the discount to be applied to items only, the overall sale, or both.
    Requires manager | A manager needs to enter their code to authorize the discount.

Visit the full Discounts article to see how discounts work at the register.

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Additional Features

Have an existing customer list you need to keep track of? Want to send email marketing campaigns to your customers? Continue below to learn about some more recommended features for specialty food shops.

Add Customers

If you have a list of your customers, add them in BackOffice to track the purchases they make at the register.

If you have questions about adding or managing customers, visit our BackOffice FAQ.

  1. Click 'Marketing' and select 'Customer List'.
  2. Click 'Add Customer'.
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  3. Enter the customer's information and click 'Save'.

    At minimum, there must be a first name & last name or an email entered.

    Click to Enlarge

Check out our full Manage Customers article to learn how to add customers from the register itself.

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MailChimp Integration

MailChimp enables you to build and send email marketing campaigns to the customers you add in ShopKeep. Visit the MailChimp site to learn what it can do for your business.

  1. Click 'Settings' and select 'MailChimp'.
  2. Click 'Login'.

    If you don’t have a MailChimp account, select ‘Sign Up’.

  3. Enter your MailChimp username and password and click 'Log In'.

    If you receive an error when logging in, visit our MailChimp Integration Troubleshooting guide for help.

  4. Follow the instructions on screen to create a list.
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  5. Refresh your BackOffice, select a list, and click 'Done'.

Visit our full MailChimp Integration article for answers to some frequently asked questions.

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Gift Cards

Every holiday season, gift cards are always among the most gifted items. Get in on the action by offering ShopKeep gift cards at your business.

Contact your Point of Sale Specialist to sign up, then place an order for gift cards. Once the cards arrive, follow along below to set up an item in BackOffice so you can sell them at the register.

  1. Click 'Settings' and select 'Tenders'.
  2. Check the box to enable 'Gift Card'.
  3. Go to the Items List and add a new item.
  4. Set the item up and click 'Save'.

    Name: ‘Gift Card’, Priced: ‘In Store’, Liability: Checked, Tender: ‘Gift Card’

    Click to Enlarge

Visit our complete ShopKeep Gift Cards article to see how to redeem gift cards at the register.

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